About US

The Birth of Sörai Brush – Where Eco-Conscious Living Meets Bathing Rituals

In 2024, a group of design enthusiasts and eco-minded entrepreneurs in Stockholm uncovered a troubling reality: even the most premium bath brushes were either harming the planet or compromising skin comfort. Driven by Nordic design principles and sustainable values, they created Sörai Brush—a bath brush crafted from pure natural materials that pampers your skin while tenderly protecting the Earth.  

Every curve embodies Scandinavian minimalism, made with 100% animal-derived bristles for gentle exfoliation without microplastics. The detachable handle design isn’t just ergonomic—it also enables dual functionality, reducing resource waste by 30%.  

From our zero-waste production facility to your bathroom, we’re redefining pure bathing—one sustainable bristle at a time. Because your skin deserves nature’s touch, and the Earth deserves our care.  

Now, every choice you make during your bathing ritual is a vote for the planet. Choose Sörai Brush—let the cleansing philosophy rooted in East and West gently nurture you and the Earth, every day.